Seize the Potential.

Create the Future.

Making lasting social change by harnessing human potential.

Working in collaboration with a wide range of staff, volunteers and organizations, we will fully fund missions, develop the next generation of community leaders, and inspire our community to action, while undoing institutional and structural racism. Together, we will work to bring a renewed sense of curiosity and creativity to tough problems and strengthen each other in the process.


For You

Strengths-Base Coaching and Mentoring

Change Management

Public Speaking

Volunteer Management

Your Organization

Revenue Diversification

Annual and Strategic Planning

Board Development

Goal Setting, Budget, and Forecasting

Your Mission

Transformational Fund Development

Community Campaigns

Outreach and Communications

Leadership Development

Erica Wiley, Principal & Founder

Erica is a nationally recognized non-profit business leader for organizational transformation and fund development. Her career spans 25 years in the non-profit sector where she has delivered financial results by cultivating highly engaged staff and volunteer teams. At United Way of King County, she has raised and managed annual revenue budgets of $40M to $70M from a diverse set of stakeholders, donors, organizations, and other revenue sources. Erica is committed to working toward racial equity through undoing institutional and structural racism. Erica is an active volunteer and a strong community voice in the work to end homelessness in King County.

Prior to joining United Way of King County, Erica was the Political and Development Director for the Washington State Democratic Party.  Erica holds a masters in business administration from Western Governors University, and bachelor degree in Political Economy from The Evergreen State College.  When not at work, Erica enjoys quilting, culinary pursuits, volunteering, sailing, and exploring Seattle with her husband Shannon and her dog, Lola.